Understand and target

We know that each organisation is as unique as the industry that it is in. There are difference audiences that need different things, and that are interested by different things. It might be engineers you target mainly, but you also know that you need to speak to local councils. We will be there with you to do the research and deep dives into which stakeholders and audiences you need to be targeting more to get the most impact possible.
We help you conduct stakeholder mapping activities, create target lists of relevant media targets to engage with, and find out where your industry competitors are talking and what about in order to get your voice heard too.

Re-use and re-purpose

What does this mean in practice? Essentially one piece of content is not a one-and-done. That blog that we helped you create isn’t just going to be published and left. Instead, we will use it as the skeleton for placed thought leadership in the media, or break bits out of it to use as social media content, or even use it as the basis for commentary on recent news events.
Nothing is used once, there is always opportunity for it to have new life breathed into it.

Listen and react

Your industry has news coming out of it. As your partners, we make sure we have our finger on the pulse of your industry rumblings, and ensure that we help you react accordingly. It may be that one thing isn’t to be responded to, but you remain aware of it. Or perhaps something monumental has happened and you need to be a part of the surrounding conversation. We then help you craft the right approach to do that.

It could be a dedicated blog, it could be comment that is sent to relevant journalists, or it could simply be a briefing that goes company-wide. Whatever it is, we will help you react through our own listening.

Consistency and frequency

Often you’ll hear the words “drumbeat” or “steady stream”. Both are relevant, and both have their place. But how much is too much? We will help you decide how often your voice should be out there. Too little and you won’t be consistently around and people may not take notice of what you have to say. Too much and you may fatigue your key audiences. On top of that, are you being consistent with what you’re saying? It’s a lot to keep in mind.

We help you find the goldilocks approach with the frequency you need to keep interest, and the consistency in messaging to stay on-brand and on topic.

Integrate for impact

You’re investing in this assistance, and you want to get the most out of it. That is completely normal. We know it is. However, what you don’t want is to be paying for one thing only – which is why we ensure that we give the right advice, and help you with, ensuring that your content is used and is usable across multiple formats. Short form blogs, longer reads, social media tiles, video scripts – you name it, you can use content from across the gamut to ensure impact.
Every piece of work should be able to be integrated into everything else in some way – we help you do that.